If you have been keeping up with all the latest marketing trends, then you are aware that SEO is still one of the most powerful and important digital marketing tools. In the current business world, it is almost impossible to run a successful marketing campaign without including SEO. SEO is the practice of improving your website’s various aspects to increase your rankings in the search engines.
Considering that the majority of consumers commence their purchase process by doing an online search, businesses that have invested in SEO and solidified their online presence will gain the giant market share. Investing in SEO is crucial now more than ever. Besides the obvious benefit of improving your search engine rankings, SEO offers your business many more benefits that are worth considering.
1. SEO Enables Your Business Website To Get More Quality Traffic
Contrary to outbound marketing strategies where you reach out to the general public and try to convince them to visit your website, SEO brings more organic traffic to your website. According to the Chicago SEO Scholar “organic traffic also converts at 20 percent higher than traffic from paid advertising”, so it is wise to invest in this marketing channel.
Considering that SEO involves optimizing your site to appear in the relevant search results, people visiting your website will already have an established need for your business and its products/services and will have a better chance of converting.
2. It Improves User Experience
The nature of the experience that users get when using your site is one of the top things that determine if they stick around and also visit your site again. Search engines like Google are always seeking to provide users with relevant content and most conveniently and easily. However, if your website has a high bounce rate, this not only means that you are losing potential customers, but you’ll also lose your rankings on the search results. One of the key aspects of SEO is enhancing the customer experience.
3. SEO Offers Your Business A Level Platform With More Prominent Competitors
While some large established businesses might have big budgets to splurge on all kinds of marketing, organic rankings cannot be bought. Regardless of what type of business you are competing with, your respective websites will be ranked based on their relevance to search query. If the search engines deem your website more relevant, then your site will rank better than the larger companies’ websites.
4. Creates More Brand Awareness and Increased Sales
Since SEO helps your business rank higher in search engine results, buyers will be more familiar with your brand and easily associate specific keywords with your business. Hence, once they are ready to convert, they are more bound to visit your website directly.